Case Study

Navigating the stream of growth

Steady expansion of the product range, increase in incoming orders, increase in the number of employees, in short: continuous growth. Sounds like every company’s dream, doesn’t it? Yes and no. Besides the many positive effects, growth also means new challenges, especially for e-commerce. Above all, setting up and maintaining an optimized data strategy is a key task. Large volumes of data not only have to be processed, but also ideally coordinated to ensure efficient processes.

The search for the perfect interface solution

For this reason, Cube also asked for a flexible interface solution to link the many data from the various internal data sources – especially the merchandise management system – with the new Shopware 6 online catalog. Due to the desire for flexibility, the choice finally fell on the iPaaS data integration platform synQup, which was to realize the project in cooperation with the Platinum integration partner elio.

Data integration with synQup

synQup is an iPaaS e-commerce data integration framework for networking different applications of complex IT system landscapes. As a holistic, flexible and scalable interface solution, synQup replaces individual interfaces between systems and brings together all data streams in a single central data integration platform.

Consistent and automated data exchange

The middleware transforms a wide variety of data types from different data sources into the desired formats, resulting in consistent and automated data exchange. Specifically, synQup can be used to transfer all data such as product, category and customer data uni- and bidirectionally between existing applications such as PIM, ERP, CMS, CRM and store systems.

Optimal data integrity and business process optimization through synQup

As a central data hub, synQup digitizes, synchronizes, integrates and automates the existing data and thus ensures optimal data integrity – the basis for efficient e-commerce. By networking and optimally exchanging data between the relevant applications, synQup makes a strong contribution to optimizing its customers’ business processes. For Cube, synQup thus represented the ideal partner.

The collaboration of synQup, elio and Cube

While elio was tasked with setting up the new Shopware 6 e-catalog for Cube, synQup was responsible for networking it with the existing peripheral systems. For this purpose, Cube developed its own API in parallel in order to be able to act even more flexibly in its processes. synQup thus had to react agilely and dynamically to changes in the two subprojects “e-catalog development” and “API development” throughout the entire project and ensure that all projects were advanced in a harmonized manner.

Specific project requirements

In January 2022, after various preliminary discussions, the project started with a planning and workshop phase. First, Cube defined the basic requirements they had for the synQup interface. These were extremely specific and individual – many cases deviated greatly from the Shopware standard, generating some custom entities. Thanks to its technical know-how and flexibility, the synQup team mastered this challenge in the best possible way and successfully implemented the customer’s wishes.